The Practice of Survey Research
Theory and Applications| By: | Erin Ruel; William E. Wagner-Huang; Brian Joseph Gillespie |
| Publisher: | SAGE Publications, Inc. (US) |
| Print ISBN: | 9781452235271 |
| eText ISBN: | 9781483391717 |
| Edition: | 1 |
| Copyright: | 2016 |
| Format: | Reflowable |
eBook Features
Instant Access
Purchase and read your book immediately
Read Offline
Access your eTextbook anytime and anywhere
Study Tools
Built-in study tools like highlights and more
Read Aloud
Listen and follow along as Bookshelf reads to you
Unique in its integration of theory and application, this comprehensive book explains survey design, implementation, data analysis, and continuing data management, including how to effectively incorporate the latest technology (e.g., SurveyMonkey and Qualtrics). Data management and analysis are demonstrated and explained through statistical software including SPSS, SAS, and STATA. In addition to helping students develop a complete understanding of survey research from start to finish, the authors also address the challenges and issues of specific disciplines.