Framework for Marketing Management (Pearson+)
| By: | Philip Kotler |
| Publisher: | Pearson+ |
| Print ISBN: | 9780133871319 |
| eText ISBN: | 9780137554881 |
| Edition: | 6 |
| Format: | Online Resource |
eBook Features
Instant Access
Purchase and read your book immediately
Read Offline
Access your eTextbook anytime and anywhere
Study Tools
Built-in study tools like highlights and more
Read Aloud
Listen and follow along as Bookshelf reads to you
Details
Table of Contents