Framework for Marketing Management

Framework for Marketing Management provides you with a concise, yet comprehensive look at marketing strategy. Each chapter opens with a true vignette introducing key marketing management concepts at work at a recognizable, modern-day company. The book's efficient coverage of current marketing management practices makes for a short, thorough text that will serve you well as a resource for work on incorporated simulations, projects, and cases. The 6th Edition focuses its information and strategy on the realities of 21st century marketing, emphasizing globalization, technology, and social responsibility. With this succinct text, you'll learn to modernize your marketing strategies to comply with today's standards.